As more people go online everyday, a strong digital marketing strategy can help your business stay ahead of its competitors. But you may have a lot of questions (digital marketing faq) when it comes to implementing a digital marketing strategy for your business.

Don’t worry, that’s why we’re here. Our goal is to help demystify digital marketing for you. In saying that, here are the answers to the 7 most frequently asked questions about digital marketing.

Digital marketing FAQ coming at you in supersonic speed.

1. What is digital marketing?

Digital marketing refers to a set of practices that are geared towards engaging people through online channels. This includes a number of digital mediums such as search engines, social media and email. Digital marketing campaigns are targeted at reaching people through their smartphones, laptops, tablets and other devices that have access to the internet. 

The term ‘digital marketing’ is often used interchangeably with ‘inbound marketing’. However, this is incorrect. Digital marketing is a broad term referring to a range of methods, both inbound and outbound, that are executed through digital mediums. Inbound marketing consists of a particular set of methods used to draw in potential customers or clients. These include content marketing, Social Media Marketing (SMM), Search Engine Optimization (SEO) and branding.

2. How will I benefit from digital marketing?

The number of internet users has been actively growing. Currently, almost 59% of the world’s population is online. As more of the globe transitions to digital, your business can thrive by tapping into this network. Digital marketing is your answer to capturing users’ attention online. 

Whether it is creating a website, running a blog or using social media, improving your digital presence can attract more people towards your business. In this regard, one of the most frequently asked questions about digital marketing is what strategy is the best. 

Digital marketing comprises SEO, SMM, Search Engine Marketing (SEM), content marketing and email marketing, among other inbound and outbound strategies. However, there is no single answer for which strategy is the best. Your choice will depend on the needs of your business and the product or service that you are trying to endorse. In most cases, different strategies are used in conjunction to achieve the best results.

3. Is SEO useful?

Search Engine Optimization (SEO) is a strategic practice that enables your website to rank higher on google search and other search engines. As your business becomes more visible, you will be able to reach your target audience faster. 

SEO helps you identify opportunities for growth and increase your conversion potential.By improving the overall user experience of your website, providing a clear Call To Action (CTA), optimizing content and implementing the right keywords, SEO drives up your Click Through Rate (CTR). 

SEO is the best way to drive more organic traffic to your website. A 2019 survey found that 70% of the respondents preferred SEO over SEM and other Pay Per Click (PPC) strategies to generate sales.  

4. How often do I need to update my website?

Your website is often the first thing people interact with online. Innovative and user-friendly web design sets you apart from your competition. Stagnant web pages with out-of date or unnecessary information can negatively impact the way customers see your business. While there is no metric for how often you need to update your website, it is important that you keep it relevant to ongoing trends. At the same time, your website should also capture the essence and goals of your business appropriately. 

When it comes to SEO, google and other search engines prefer websites that are regularly updated with fresh and engaging content. In this regard, search engines, and google in particular, try to provide users with the best options first. They track user-experience to determine how well people respond to your website, and determine its position on the results page accordingly. 

5. Why are keywords important?

The importance of keyword implementation is a frequently asked question about digital marketing. When people are searching for something on google or another search engine, they use keywords to denote what they’re looking for. Keywords basically refer to particular words or phrases that allow search engines to identify relevant results. 

Keywords are an integral part of content marketing SEO, SEM and other PPC strategies. By implementing the most suitable keywords related to the domain and goals of your business, you can reach your target audience faster. 

6. Do I need a content marketing strategy?

Content marketing is one of the most popular forms of inbound marketing.

So this would come under digital marketing faq and as a separate feature under content marketing as well. Developing content on engaging topics relevant to your field helps you identify and build trust with your target audience. It is also a powerful tool for reliable lead generation. Statistics you gain from content marketing can provide valuable insight to inform your digital marketing strategy.

There are several modes to choose from when it comes to content marketing. Blog posts, infographics and videos are some of the most common forms of content marketing. A study of content creation and distribution found that 86% of the sample mainly produced blog posts. They primarily made use of social media channels for distribution. 

7. Which social media platforms should my business target?

Social media makes up a big portion of the digital ecosystem. In addition to this, the number of social media users is growing every day. You can drive more traffic to your business’ website by learning how to leverage social media to your advantage. 

There is a wide range of social media platforms that your business can use. Facebook, Instagram, Twitter, Youtube, Reddit, Pinterest and LinkedIn are some of the most popular ones. Each of these platforms has a different aesthetic and demographic that can be tapped into. By curating insight into these factors, you will be able to identify the apt platform for your business to target. Your platform of choice will also change depending on the type of product or service you are advertising. 

Once you have an understanding of user behavior and demographics on various platforms, you can connect to your target audience effectively. Targeted social media campaigns are a great way to increase your business’ exposure and manage your online reputation. In that, they help you promote products or services efficiently and enable you to boost your brand awareness. 

Conclusion

The world is going digital and you should too. There are several inbound and outbound strategies that can help you identify the right opportunities to expand your business. Whether it is SEO, SEM, PPC, SMM, content or email marketing, your business needs a digital marketing repertoire. We hope that our answers to 7 of the most frequently asked questions about digital marketing faq can help you get started.